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"Marcel stopped by this morning."
"What did he have to say for himself?"
"Nothing about himself. That is his least favorite subject.
He complimented our colorful variety of
shopping bags on the umbrella stand.
Then he once-upon-a-timed me."
"Customer alert: Marcel DuTramp is about to be quoted!"
"Once upon a time, the retail world was ruled by the mantra
The customer is always right–or so it appeared.
The rule changed to Keep the customer satisfied–
or so it appeared.
But today, there is a new rule in the retail world–
The customer is not one of us.
This, however, is not an appearance: it is a corporate mantra."
"That's a mouthful of wisdom."
"He also said it was a wise choice for you to make up
for the missing mortgage payment."
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But tell the customer he is always wrong…
ReplyDeleteadvertising world is a dance and a song.
Join that happy land by using our brand.
Be a brand yourself,
put your life on the shelf.
The cost of the customer, he is a costimer.
A line below, on the bottom line.
And if not one of us, expendable, an asterisk.
No risk,
because he is always wrong.
Two mouthsful of wisdom is better than one...
Deletebut where there is wrong,
there is might.